ARKANSAS, January 7 (Future Headlines)- In a surprising move, Tesla has introduced new color options for its US Model Y, bringing the much-anticipated Ultra Red and Stealth Grey to the popular electric SUV. Previously exclusive to the Model S and Model X, these colors add a touch of variety to the Model Y’s palette. This update marks a significant shift for US Model Y buyers, who have been anticipating new color choices for over a year.
Tesla, known for its minimalist approach to color options, doesn’t frequently update its palette. However, last year saw the introduction of Ultra Red in March and Stealth Grey in October for the Model S and Model X in the US. This sparked curiosity among Model Y enthusiasts, who were left waiting for a broader spectrum of colors. The latest update finally fulfills this anticipation, providing buyers with fresh choices to personalize their Model Y.
With the addition of Ultra Red and Stealth Grey, Tesla has opted to replace two existing Model Y colors: Midnight Silver Metallic and Multi-Coat Red. Stealth Grey now takes the place of Midnight Silver Metallic as the “included” color, available at no additional cost. On the other hand, Ultra Red is introduced as a premium option, priced at $2,000.
While the actual appearance of the new colors on the Model Y is yet to be seen in person, comparisons can be drawn from Tesla’s website. Both Ultra Red and Stealth Grey appear to be darker or richer versions of their predecessors, maintaining a semblance of familiarity. It’s essential to note that Tesla’s online representation tends to enhance saturation, potentially providing a slightly different impression than real-life appearances.
Ultra Red, being a premium color option with a $2,000 price tag, signifies Tesla’s commitment to providing unique and customizable choices for its customers. The introduction of this vibrant red option allows Model Y owners to make a bold statement and adds a touch of individuality to their vehicles.
Stealth Grey, now the default “included” color at no extra cost, replaces Midnight Silver Metallic. This shift offers Model Y buyers a fresh and modern gray option as the standard choice, aligning with the preferences of those seeking a more understated yet stylish appearance for their electric SUV.
These additions mark the first new colors for the Model Y in the US since its introduction. While the colors themselves may not represent a drastic departure from Tesla’s existing palette – being a grey and a red replacing a grey and a red – the subtle variations offer a refreshing take on classic choices. It reflects Tesla’s dedication to continually refining and expanding its offerings to meet the evolving preferences of its customer base.
Reporting by Alireza Sabet; Editing by Sarah White